Better convey Balanced's Value Proposition

[jkwade]

Inspired by this conversation. I think it would be good for Balanced to write a blog post further describing our value prop.

[chadwhitacre]

More context:

"@jkwade I'd love to see you guys solve that as it would help me and others. People are lazy, that's the hardest part of starting up"

https://twitter.com/jmathai/status/318786796257419264

"@jkwade I'd prolly benefit from @balanced but the value proposition requires too much brain work. To me, yet another payment opt."

https://twitter.com/jmathai/status/318786544804696064

[jmathai]

I started using Stripe (didn't know of Balanced at the time) because I'd used many of the earlier payment processors. These are the features that attracted me...

1. No need to set up a merchant account or gateway
2. I believed them that the API wouldn't suck like Authorize.net's
3. Their docs made it feel like the integration would be super easy

I guess in the end, accepting payments is just a vehicle to making the business successful. I don't have a lot of interest in spending any more time on it than needed. So the big value proposition was the proposed ease of use and knowing that I wouldn't be frustrated as a developer.

Anyways, it depends on who your target is. As a developer, Stripe, has great messaging. As a middle manager, Balanced, has great messaging.

That being said, for me the ACH payments could be a killer feature. It wouldn't have been at the time I decided to pick a payment service but it became one after I started accepting $.

Scatter-brained, but my $.02.

[matin]

@jmathai that's great feedback. How are you paying your customers now?

[jmathai]

@matin Correction, we're not yet. We get plenty of feature requests which get backlogged until we figure out a simple/easy way to do it. I didn't know of the ACH payments via Balanced until a few weeks ago :).

[jkwade]

From a customer:

We are moving from Stripe to Balanced so we can use one platform to cover credit cards and ACH etc, as well as cut down on the 7 day hold (Stripe is good, just doesn't have everything we need).

[matin]

@jkwade Is this blog post still valid or is this more the job of the website at this point?