diff --git a/django_baker/admin.py b/django_baker/admin.py
index 77328fc..80ea1b9 100644
--- a/django_baker/admin.py
+++ b/django_baker/admin.py
@@ -1,6 +1,7 @@
 from django.core.validators import URLValidator
 from django.db.models.fields import FieldDoesNotExist
 from django.utils.encoding import smart_text
+from django.utils.safestring import mark_safe
 
 from functools import partial
 
@@ -95,8 +96,8 @@ def foreign_key_link(instance, field):
             target = getattr(instance, field)
             if not target:
                 return "None"
-            return u'<a href="../../%s/%s/%d">%s</a>' % (
-                target._meta.app_label, target._meta.model_name, target.id, smart_text(target))
+            return mark_safe(u'<a href="../../%s/%s/%d">%s</a>' % (
+                target._meta.app_label, target._meta.model_name, target.id, smart_text(target)))
 
         if name[:9] == 'url_link_':
             method = partial(url_link, field=name[9:])