diff --git a/data/PopRestStoreProductData.xml b/data/PopRestStoreProductData.xml
index 06c76389..7780ca6b 100644
--- a/data/PopRestStoreProductData.xml
+++ b/data/PopRestStoreProductData.xml
@@ -26,9 +26,9 @@ along with this software (see the LICENSE.md file). If not, see
 
     <!-- TODO: get original text instead of binary export, fine for demo images but for text makes it impossible to maintain -->
 
-    <mantle.product.category.ProductCategory productCategoryId="DEMO_CLOTHING" productCategoryTypeEnumId="PctCatalog" categoryName="Clothing" description=""/>
+    <mantle.product.category.ProductCategory productCategoryId="DEMO_CLOTHING" pseudoId="clothing" productCategoryTypeEnumId="PctCatalog" categoryName="Clothing" description=""/>
     <mantle.product.category.ProductCategoryRollup productCategoryId="DEMO_CLOTHING" parentProductCategoryId="PopcBrowseRoot" fromDate="1265184000000" sequenceNum="1"/>
-    <mantle.product.category.ProductCategory productCategoryId="DEMO_OFFICE" productCategoryTypeEnumId="PctCatalog" categoryName="Office" description=""/>
+    <mantle.product.category.ProductCategory productCategoryId="DEMO_OFFICE" pseudoId="office-supplies" productCategoryTypeEnumId="PctCatalog" categoryName="Office" description=""/>
     <mantle.product.category.ProductCategoryRollup productCategoryId="DEMO_OFFICE" parentProductCategoryId="PopcBrowseRoot" fromDate="1265184000000" sequenceNum="2"/>
 
     <!-- Men's T-Shirt with size only variants -->
@@ -71,7 +71,7 @@ along with this software (see the LICENSE.md file). If not, see
             assetTypeEnumId="AstTpInventory" assetClassEnumId="AsClsInventoryFin" copyCategoryMembers="false"/>
 
     <!-- Women's T-Shirt with size and color variants -->
-    <mantle.product.Product productId="DEMO_TS_W" productTypeEnumId="PtVirtual" assetTypeEnumId="" assetClassEnumId=""
+    <mantle.product.Product productId="DEMO_TS_W" pseudoId="womens-tshirt" productTypeEnumId="PtVirtual" assetTypeEnumId="" assetClassEnumId=""
             chargeShipping="Y" returnable="Y" productName="Women&apos;s T-Shirt" description="">
         <prices productPriceId="DEMO_TS_W_L" pricePurposeEnumId="PppPurchase" priceTypeEnumId="PptList" fromDate="1265184000000"
                 minQuantity="1" price="19.99" priceUomId="USD"/>
diff --git a/screen/store.xml b/screen/store.xml
index 64fb908b..665fae84 100644
--- a/screen/store.xml
+++ b/screen/store.xml
@@ -28,6 +28,8 @@ along with this software (see the LICENSE.md file). If not, see
                 <field-map field-name="partyId" from="ec.user.userId"/>
             </entity-find-one>
         </if>
+
+        <service-call name="popstore.CartServices.get#CartInfo" in-map="context" out-map="productsInCart" />
     </always-actions>
 
     <transition name="config.js" read-only="true">
@@ -71,14 +73,14 @@ var storeInfo = ${storeInfoJson};
         <!-- get browseRootCategoryInfo for subCategoryList used in header, etc -->
         <if condition="browseRootCategoryId">
             <service-call name="popstore.ProductServices.get#CategoryInfo" out-map="browseRootCategoryInfo"
-                in-map="[productCategoryId:browseRootCategoryId]"/>
+                in-map="[categoryId:browseRootCategoryId]"/>
         </if>
         <!-- get allProductsInfo for subCategoryList used in header, etc --> 
         <set field="allProducts" from="storeInfo.categoryByType.PsctSearch"/>
         <set field="allProductsId" from="storeInfo.categoryByType.PsctSearch?.productCategoryId"/>
         <if condition="allProductsId">
             <service-call name="popstore.ProductServices.get#CategoryInfo" out-map="allProductsInfo"
-                in-map="[productCategoryId:allProductsId]"/>
+                in-map="[categoryId:allProductsId]"/>
         </if>
         <!-- cartInfo for cart count in header/navbar -->
         <service-call name="popstore.CartServices.get#CartInfo" out-map="cartInfo" in-map="context"/>
diff --git a/screen/store/assets/bolster/landing/banner1.jpg b/screen/store/assets/bolster/landing/banner1.jpg
new file mode 100644
index 00000000..39fc065d
Binary files /dev/null and b/screen/store/assets/bolster/landing/banner1.jpg differ
diff --git a/screen/store/assets/bolster/landing/banner2.jpg b/screen/store/assets/bolster/landing/banner2.jpg
new file mode 100644
index 00000000..738abc80
Binary files /dev/null and b/screen/store/assets/bolster/landing/banner2.jpg differ
diff --git a/screen/store/assets/bolster/landing/banner3.jpg b/screen/store/assets/bolster/landing/banner3.jpg
new file mode 100644
index 00000000..37ce22b2
Binary files /dev/null and b/screen/store/assets/bolster/landing/banner3.jpg differ
diff --git a/screen/store/assets/bolster/landing/banner4.jpg b/screen/store/assets/bolster/landing/banner4.jpg
new file mode 100644
index 00000000..80479984
Binary files /dev/null and b/screen/store/assets/bolster/landing/banner4.jpg differ
diff --git a/screen/store/assets/bolster/landing/banner5.jpg b/screen/store/assets/bolster/landing/banner5.jpg
new file mode 100644
index 00000000..fc181f08
Binary files /dev/null and b/screen/store/assets/bolster/landing/banner5.jpg differ
diff --git a/screen/store/category.xml b/screen/store/category.xml
index 1916476b..0383bae3 100755
--- a/screen/store/category.xml
+++ b/screen/store/category.xml
@@ -41,32 +41,27 @@ along with this software (see the LICENSE.md file). If not, see
     </transition>
 
     <pre-actions>
-        <set field="extraPathNameList" from="sri.screenUrlInfo.extraPathNameList"/>
-        <if condition="extraPathNameList &amp;&amp; !categoryId"><set field="categoryId" from="extraPathNameList[0]"/></if>
-        <if condition="extraPathNameList &amp;&amp; !pageIndex">
-            <set field="pageIndex" from="extraPathNameList[1]"/>
-            <if condition="pageIndex == null">
-                <set field="pageIndex" from="0"/>
-            </if>
-        </if>
-        <if condition="extraPathNameList &amp;&amp; !orderBy">
-            <set field="orderBy" from="extraPathNameList[2]"/>
-            <if condition="orderBy == null">
-                <set field="orderBy" from="'default'"/>
-            </if>
-        </if>
+        <set field="pathParts" from="sri.screenUrlInfo.extraPathNameList"/>
+        <set field="categoryId" from="pathParts[0]"/>
+        <set field="pageIndex" from="(pathParts.size() &gt; 1) ? pathParts[1] : 0"/>
+        <set field="orderBy" from="(pathParts.size() &gt; 2) ? pathParts[2] : 'default'"/>
     </pre-actions>
     <actions>
-        <service-call name="popstore.ProductServices.get#CategoryProducts" out-map="products" 
-            in-map="[productCategoryId:categoryId, orderBy: orderBy, pageIndex:pageIndex ? pageIndex : '0', pageSize:6]"/>
 
-        <service-call name="popstore.ProductServices.get#CategoryInfo" out-map="category" in-map="[productCategoryId:categoryId]"/>
+        <!-- if no category is passed in the url, we default to the browse root -->
+        <if condition="!categoryId">
+            <set field="categoryId" from="storeInfo.categoryByType.PsctBrowseRoot.productCategoryId"/>
+        </if>
+        
+        <service-call name="popstore.ProductServices.get#CategoryInfo" out-map="category" in-map="[categoryId:categoryId]"/>
+
+        <service-call name="popstore.ProductServices.get#CategoryProducts" out-map="products" 
+            in-map="[productCategoryId:category.productCategoryId, orderBy: orderBy, pageIndex:pageIndex ? pageIndex : '0', pageSize:6]"/>
         
         <service-call name="popstore.ProductServices.find#ProductAvailability" in-map="context" out-map="context" />
         <set field="inStock" from="false"/>
-
-        <service-call name="popstore.CartServices.get#CartInfo" in-map="context" out-map="productsInCart" />
-        <service-call name="popstore.ProductServices.get#SortedProductList" in-map="context + [productCategoryId:categoryId]" out-map="context"/>
+        
+        <service-call name="popstore.ProductServices.get#SortedProductList" in-map="context + [productCategoryId:category.productCategoryId]" out-map="context"/>
 
         <set field="pageSize" from="pageSize ?: 100"/>
         <script>paginateList("productList", null, context)</script>
diff --git a/screen/store/product.xml b/screen/store/product.xml
index b1d34d57..577ff5bc 100755
--- a/screen/store/product.xml
+++ b/screen/store/product.xml
@@ -81,6 +81,8 @@ along with this software (see the LICENSE.md file). If not, see
     </pre-actions>
     <actions>
         <service-call name="popstore.ProductServices.get#ProductInfo" out-map="product" in-map="[productId:productId]"/>
+        <set field="productId" from="product.productId" />
+        
         <service-call name="popstore.ProductServices.get#ProductQuantity" out-map="productQuantity" in-map="[productId:productId]"/>
         <service-call name="popstore.ProductServices.get#ProductReviews" out-map="reviewsList" in-map="[productId:productId]"/>
         <service-call name="popstore.ProductServices.find#ProductAvailability" in-map="context" out-map="context" />
@@ -99,7 +101,7 @@ along with this software (see the LICENSE.md file). If not, see
         </if>
 
         <if condition="categoryId">
-            <service-call name="popstore.ProductServices.get#CategoryInfo" out-map="category" in-map="[productCategoryId:categoryId]"/>
+            <service-call name="popstore.ProductServices.get#CategoryInfo" out-map="category" in-map="[categoryId:categoryId]"/>
         </if>
         
         <set field="specialInstrLocation" from="product.contentList.find({'PcntSpecialInstr' == it.productContentTypeEnumId})?.contentLocation"/>
diff --git a/service/popstore/ProductServices.xml b/service/popstore/ProductServices.xml
index 5bc36606..69ba2ded 100755
--- a/service/popstore/ProductServices.xml
+++ b/service/popstore/ProductServices.xml
@@ -41,6 +41,11 @@ along with this software (see the LICENSE.md file). If not, see
         </out-parameters>
         <actions>
             <entity-find-one entity-name="mantle.product.Product" value-field="product"/>
+            <if condition="product == null">
+                <entity-find-one entity-name="mantle.product.Product" value-field="product">
+                    <field-map field-name="pseudoId" from="productId"/></entity-find-one>
+                <set field="productId" from="product.productId" />
+            </if>
             <if condition="product == null"><return error="true" message="Product not found with ID ${productId}"/></if>
             <script>context.putAll(product)</script>
 
@@ -498,18 +503,34 @@ along with this software (see the LICENSE.md file). If not, see
 
     <service verb="get" noun="CategoryInfo">
         <in-parameters>
-            <parameter name="productCategoryId" required="true"/>
+            <parameter name="categoryId" required="false" />
+            <parameter name="productCategoryId"  required="false"/><!-- deprecated -->
             <parameter name="locale"/>
         </in-parameters>
         <out-parameters>
             <auto-parameters entity-name="mantle.product.category.ProductCategory" include="nonpk"/>
             <parameter name="subCategoryList" type="List"><parameter name="categoryInfo" type="Map"/></parameter>
+            <parameter name="productCategoryId" />
         </out-parameters>
         <actions>
-            <service-call name="popstore.CartServices.get#ActiveOrderAndCustomer" out-map="context"/>
+            <!-- this can be here until the productCategoryId parameter is removed -->
+            <if condition="productCategoryId &amp;&amp; !categoryId">
+                <set field="categoryId" from="productCategoryId"/>
+            </if>
+
+            <!-- first search for the category based on productCategoryId -->
+            <entity-find-one entity-name="mantle.product.category.ProductCategory" value-field="productCategory" cache="true">
+                <field-map field-name="productCategoryId" from="categoryId"/></entity-find-one>
+
+
+            <!-- if no category was found using productCategoryId, try using pseudoId  -->
+            <if condition="!productCategory">
+                <entity-find-one entity-name="mantle.product.category.ProductCategory" value-field="productCategory" cache="true">
+                    <field-map field-name="pseudoId" from="categoryId"/></entity-find-one>
+            </if>
+            
+            <if condition="productCategory == null"><return error="true" message="Category not found with categoryId ${categoryId}"/></if>
 
-            <entity-find-one entity-name="mantle.product.category.ProductCategory" value-field="productCategory" cache="true"/>
-            <if condition="productCategory == null"><return error="true" message="Category not found with ID ${productCategoryId}"/></if>
             <script>context.putAll(productCategory)</script>
 
             <entity-find entity-name="mantle.product.category.ProductCategoryRollup" list="rollupList" cache="true">
diff --git a/template/store/category.html.ftl b/template/store/category.html.ftl
index de71aa12..c2def87a 100644
--- a/template/store/category.html.ftl
+++ b/template/store/category.html.ftl
@@ -9,27 +9,27 @@
                 <div class="customer-menu">
                     <ul class="deals-ul">
                         <#if (storeInfo.categoryByType.PsctSearch.productCategoryId)??>
-                            <li><a <#if storeInfo.categoryByType.PsctSearch.productCategoryId == categoryId>class="category-select"</#if> href="/store/category/${storeInfo.categoryByType.PsctSearch.productCategoryId}">
+                            <li><a <#if storeInfo.categoryByType.PsctSearch.productCategoryId == categoryId>class="category-select"</#if> href="/store/category/${storeInfo.categoryByType.PsctSearch.pseudoId}">
                                 <i class="fas fa-th"></i> All</a></li>
                         </#if>
                         <#if (storeInfo.categoryByType.PsctPromotions.productCategoryId)??>
-                            <li><a <#if storeInfo.categoryByType.PsctPromotions.productCategoryId == categoryId>class="category-select"</#if> href="/store/category/${storeInfo.categoryByType.PsctPromotions.productCategoryId}">
+                            <li><a <#if storeInfo.categoryByType.PsctPromotions.productCategoryId == categoryId>class="category-select"</#if> href="/store/category/${storeInfo.categoryByType.PsctPromotions.pseudoId}">
                                 <i class="fa fa-fire" aria-hidden="true"></i> Deals</a></li>
                         </#if>
                         <#if (storeInfo.categoryByType.PsctNewProducts.productCategoryId)??>
-                            <li><a <#if storeInfo.categoryByType.PsctNewProducts.productCategoryId == categoryId>class="category-select"</#if> href="/store/category/${storeInfo.categoryByType.PsctNewProducts.productCategoryId}">
+                            <li><a <#if storeInfo.categoryByType.PsctNewProducts.productCategoryId == categoryId>class="category-select"</#if> href="/store/category/${storeInfo.categoryByType.PsctNewProducts.pseudoId}">
                                 <i class="fas fa-tag"></i> New</a></li>
                         </#if>
                         <#if (storeInfo.categoryByType.PsctFeatured.productCategoryId)??>
-                            <li><a <#if storeInfo.categoryByType.PsctFeatured.productCategoryId == categoryId>class="category-select"</#if> href="/store/category/${storeInfo.categoryByType.PsctFeatured.productCategoryId}">
-                                <i class="fas fa-bullhorn"></i> Best Sellers</a></li>
+                            <li><a <#if storeInfo.categoryByType.PsctFeatured.productCategoryId == categoryId>class="category-select"</#if> href="/store/category/${storeInfo.categoryByType.PsctFeatured.pseudoId}">
+                                <i class="fas fa-bullhorn"></i> Featured</a></li>
                         </#if>
                     </ul>
                     <hr width="180px" style="margin-left: -15px !important;">
                     <span class="deals-subtitle">Categories</span>
                     <ul class="deals-ul">
                         <#list browseRootCategoryInfo.subCategoryList as category>
-                            <li><a <#if category.productCategoryId == categoryId>class="category-select"</#if> href="/store/category/${category.productCategoryId}">${category.categoryName}</a></li>
+                            <li><a <#if category.productCategoryId == categoryId>class="category-select"</#if> href="/store/category/${category.pseudoId}">${category.categoryName}</a></li>
                         </#list>
                     </ul>
                 </div>
@@ -45,7 +45,7 @@
                     <#if products??>
                         <#list products.productList as localProd>
                             <div class="col col-lg-4 col-md-6 col-6">
-                                <a href="/store/product/${localProd.productId}">
+                                <a href="/store/product/${localProd.pseudoId}">
                                     <div class="category-product">
                                         <figure class="figure">
                                             <#if localProd.mediumImageInfo?? || localProd.smallImageInfo??>
diff --git a/template/store/home.html.ftl b/template/store/home.html.ftl
index ebca710f..5c2c131e 100644
--- a/template/store/home.html.ftl
+++ b/template/store/home.html.ftl
@@ -38,7 +38,7 @@
                                     <div class="carousel-item">
                                 </#if>
                                     <div class="d-block col-lg-3 col-12">
-                                        <a class="category-product" href="/store/product/${product.productId}">
+                                        <a class="category-product" href="/store/product/${product.pseudoId}">
                                             <figure class="figure">
                                                 <#if product.mediumImageInfo??>
                                                     <img width="90%" class="figure-img img-fluid" src="/store/content/productImage/${product.mediumImageInfo.productContentId}">
@@ -105,7 +105,7 @@
                                     <div class="carousel-item">
                                 </#if>
                                     <div class="d-block col-lg-3 col-12">
-                                        <a class="category-product" href="/store/product/${product.productId}">
+                                        <a class="category-product" href="/store/product/${product.pseudoId}">
                                             <figure class="figure">
                                                 <#if product.mediumImageInfo??>
                                                     <img width="90%" class="figure-img img-fluid" src="/store/content/productImage/${product.mediumImageInfo.productContentId}">
diff --git a/template/store/search.html.ftl b/template/store/search.html.ftl
index e29d081a..a94813c9 100644
--- a/template/store/search.html.ftl
+++ b/template/store/search.html.ftl
@@ -47,7 +47,7 @@ productListPageRangeHigh = productSearchResults.productListPageRangeHigh>
                 <div class="row mt-5">
                     <#list productList![] as localProd>
                         <div class="col col-lg-4 col-md-6 col-6">
-                            <a href="/store/product/${localProd.productId}">
+                            <a href="/store/product/${localProd.pseudoId}">
                                 <div class="category-product">
                                     <figure class="figure">
                                         <#if localProd.mediumImageInfo?? || localProd.smallImageInfo??>