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Cuanversation

Cuanversation – Predictive Lead Scoring Portal

Cuanversation is a machine-learning–powered portal designed to help banking sales teams focus on higher-potential customers during deposit campaigns. By providing lead scores, customer tagging, historical insights, and guided calling tools, the platform aims to reduce wasted outbound calls and support more effective, data-driven sales operations.

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Team

No ID Name Learning Path
1 R269D5Y1236 Muhammad Dony Mulya React & Back-End with AI
2 R013D5Y1216 Muhammad Aprilianto React & Back-End with AI
3 R657D5Y0492 Dimas Rizky Maulana React & Back-End with AI
4 M117D5X0554 Fadhilah Nurrahmayanti Machine Learning
5 M891D5Y0020 Abiyyu Rasyiq Muhadzzib Machine Learning

Technical Components

Machine Learning System

tech-stack ONNX

The ML pipeline predicts the probability that a customer will open a time-deposit product. It is built as a binary classification model that outputs a score between 0 and 1, which feeds into the backend scoring service.

ML Pipeline

ML Flow

Key steps:

  • Exploratory Data Analysis (EDA)
  • Data preprocessing
  • Model selection
  • Iterative training, evaluation, and parameter tuning
  • Export to ONNX for deployment

Backend and Cloud Infrastructure

Backend Stack

The backend follows Clean Architecture, separating domain logic, use cases, repositories, delivery handlers, and supporting platform utilities.
It exposes a REST API and is designed for efficient querying and smooth interaction with campaign and lead data.

  • Tech: Go (Fiber), PostgreSQL, RabbitMQ, Redis
  • Infra: Azure, Docker, Prometheus, Grafana, Loki
  • CI/CD: GitHub Actions

Infrastructure Diagram

Infrastructure Diagram


Frontend

The frontend is built as a Single Page Application and follows an atomic design structure to keep components organized and reusable.

Users log in through a JWT-based system with role distinctions between managers and sales. The overall design and layout follow styles and components referenced from the project's Figma work.

Frontend Stack

  • Tech: React, Vite, TypeScript, React Router, Zustand, Zod
  • Styling: TailwindCSS, Ant Design, Framer Motion, Recharts

Screenshot

Dashboard

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